How events and experiences contribute to business success.
Our events are always centered around the experience we can create for our clients and its guests. Down to every detail, we make sure that the relationship has an extremely special experience, at whatever business event. For us, the details are in many things, but a few are very important to the overall experience.
First, the perfect location for the event is important. Before the search for the appropriate venue begins, the objectives of the event are first determined. What do you want to achieve as a company, what is the event really about, and what aspects are crucial to implant within the event? Once this is clear, it is time to find the perfect venue.
Nowadays, a location is about more than functionality and accessibility. The look and feel of the location also counts in the client's choice. When looking for a location, it is therefore important to remember all three factors; appearance, functionality and accessibility. The positive atmosphere that comes with a location with a strong aura speaks a thousand words when your relations later look back on your event. The entire experience of an event, think also of the accessibility of a location, which can be given through the right location is important. During a business event for example, where a plenary session is the core of the event, you can then surprise your relations with a tour of the location or perhaps there is an interactive element that emphasizes the particularities of the location and your event.
Take as an example the Circuit in Zandvoort, an extremely unique location where you can overwhelm your relations when they race around the circuit after a plenary session, race against all their colleagues in the sim, or even test their ability to reflect. Or is your event full of the theme of innovation and renewal, then a location where this is discussed in abundance is the perfect stage to have an extensive discussion during an interesting tour that goes deeper into the theme itself. Here, the objectives you set in advance play an essential role, not only in the venue selection itself, but also in the styling of the event.
Styling supports the location in different ways to convey the atmosphere and experience to your relations. It can bring just that little something extra that the event needs, or the styling can be just the highlight of the location and make the location so special. The appropriate styling helps with the appearance of the total event concept, here the objectives come back again. Styling contributes enormously to being able to convey the right atmosphere to the target group, and atmosphere, by the way, is not only in the styling of a location.
