Why is using content important for your event?
Imagine this: you're about to host an event that really makes an impact. You want your guests to not only come, but to have a complete experience that they won't soon forget. This is where content comes in. With a combination of powerful videos, impressive photos and thoughtful communications, you'll make sure your event's message sticks. From the initial announcement to the aftermovie, content plays a crucial role at every stage of organizing an event. As an event agency, we believe that with good content, you strengthen your event and make your message speak louder. This is why 1 of our services within our full service discipline is content.
What does our service: content entail?
Our event agency works from a full service discipline. We provide several services that together take care of you completely during the process of your event. One of those services is content. But what exactly does this entail?
- Videography
- Photography
- Technology
- Communications
Communication around your event takes place not only before your event but before, during and after. It is a complete package that you need to include in your production timeline. So in this content package, videography and photography play a very big role to support in your communication.
Using content is good for it:
- Increase the impact of your communications: A strong communication strategy with various materials, such as videos and photos, is crucial to persuade potential guests to register and attend the event.
- Create promotional materials for future events: During the event, it is important to create content, such as mood photos and aftermovies, that can later be used to promote future events.
- Retaining engagement after the event: After the event, sharing photos and videos helps maintain guest engagement and create lasting memories. This reinforces brand identity and increases online visibility.
- Stimulate positive associations and memories: An aftermovie that shows all the highlights of the event makes guests relive the experience, which increases their enthusiasm and encourages them to share the content. This will keep your guests excited for the next edition and more people will get an impression of your event.
How can you use content at your event?
For your event
When you organize an event, of course you want it to be well attended and full. For this, a good communication strategy is very important, looking not only at how you communicate, but also with what materials. A video is a strong tool to persuade your potential guests to come to your event. Whether that is an aftermovie from a previous event or a promotional video that really appeals to your guest and convinces them to sign up. Of course, you can also use beautiful photos of your speakers and venue to convince your guest through the invitation email. Whatever means you use to enthuse your guests, a good communication strategy is super important.
In doing so, think about the entire process in which you get your guest excited and give them valuable information about your event. During the invitation process, it is important to persuade your guests to come to your event. Once they have registered, it is just as important to communicate important information clearly and on time. For example, in addition to an informational e-mail, try out a Web page where you can put important information and make it easy to find. Clarifying your communication strategy and knowing your target audience are essential here. Know what appeals to your target audience and respond accordingly to achieve maximum effect.
During your event
During the event, you can of course provide updates to the outside world via social media about the event's progress, should you wish to do so. However, it is also super important to use your event to create content. For the event, of course, you use content to create promotion, so think about the next event. What kind of promotional material would you want to use at your next event that you can create during your current event? For example, could it be atmospheric photos of your event or a cool aftermovie that you send along with the announcement email? Make sure you think about what you want in advance so you can use it during your event.
You can also have guests interviewed so they can talk about the experience they had. You can incorporate this into the aftermovie but can also use it as separate videos for promotion or to look back on your event. Also if you have speakers you can interview them to go deeper into the topics that were covered and reinforce the message of your event.
When you start your event, you want to do it with a lot of energy, and you want to keep this energy. Content can help with this tremendously. At the beginning of your event you can use video instarts or energizers to get the energy of all your guests all the way up. In a plenary session, you can use this again after the break. Even if you use a PowerPoint, content is hugely important. People are more interested and absorb things better if the PowerPoint looks fresh and clean, without overloaded slides with information. Keep it short and sweet on your slides and tell the rest with an impactful story.
After your event
After the event, it is essential to retain the guests' involvement by sharing photos, which they in turn can share. This creates lasting memories and makes the event unforgettable. Atmosphere images are valuable for the website, job page, press materials, social media and corporate photography. By distributing this visual content on various channels, attendees and potential new visitors alike can experience the unique atmosphere and success of the event. This not only helps strengthen the brand identity, but also increases online visibility and attracts a wider audience.
An aftermovie that brings together all the highlights of the event reawakens enthusiasm among guests and provides a powerful way to prolong the impact of the event. Reliving moments creates a positive association with the event and encourages attendees to share this content within their own networks. This not only increases brand awareness, but also encourages engagement with guests, making them feel valued. Moreover, a well-produced aftermovie can serve as effective promotional material for future editions of the event, helping to build a loyal and growing attendee base.
Leveraging high-quality content is crucial to the success of your event. Whether it's getting your audience excited beforehand, capturing unforgettable moments during the event, or strengthening engagement after the event, our comprehensive content services provide the right tools to take your event to the next level. Through strategic use of videography, photography and communications, we create lasting memories and reinforce brand identity, helping you not only host a successful event, but also build a loyal and growing attendee base.
Want to learn more about the possibilities of our service: content? Check out the service page and learn more!