Our client's goal was for the booth to exude hospitality, warmth and service. It was important to them that there was a demonstration area, that their brand was central and that there was an activation to attract extra attention to their stand. We did this by creating different seating areas to create space for demonstrations and sales conversations. A barista was present throughout the day for the tastiest coffee, and there was a cocktail shaker at the end of the day. The combination brand look, furniture and decoration made the booth radiate warmth, hospitality and openness. All this made for a beautiful end result.