The impact of styling on your business event
Every company wants their event to be unforgettable. But achieving this can still be quite difficult. After all, how do you make sure your guests are engaged? How do you make sure they understand your event message? How do you make sure your brand is at the center of your event? As an event agency, we see time and time again the impact of styling at the events we organize. After all, organizing an event is not just about what you are going to physically tell but also about the feeling you bring to your guests and the story you convey.
It's about the fact that you want to give a message to your guests. It's about the fact that you want to make an impression with the products you create. Whatever you want, styling is a huge help with this. In fact, styling is not just about aesthetics, but also about how it conveys the essence of your brand and the core message of your event, which is crucial to the success of any business event.
What exactly is styling?
Styling may be a meaningless word to many people, but fundamentally, styling is about the furniture and decorations that are added to a venue to dress it up. So with styling, you determine the look and feel and theme of your event and your venue. Traditionally, this is also often where the explanation of the term styling ends. But with us as an event agency we go a step further. In fact, we think it's important to include your branding as well. This can be within the piece of furniture and decoration but also in other types of decorations and in other ways. So styling can be used in a lot of different ways, and this is also what makes it such a vital part of your event. In this blog, we explore how the right styling can make your event unforgettable.
How does styling make your event unforgettable?
1. Styling strengthens your brand identity
2. Styling provides an extension of the message you are conveying
3. Styling adds to your guests' experience
1. Strengthen your brand identity
Incorporating your brand identity into the decoration and interior styling for your corporate event is crucial to creating a cohesive and memorable event for your guests. It's not just about the interior of a venue, but also about styling your brand. You allow your brand identity to be reflected in your event through the right style choices. Your company is hosting the event, so show it. By incorporating your brand identity into every aspect of decoration and styling, you create a corporate event environment that is not only visually appealing, but also represents your brand in an authentic and memorable way.
No idea how to incorporate your brand identity into the styling of your event?
- Use your brand colors for the decoration parts
- Choose furniture that matches your brand's image and style
- Include your brand values in the process of styling
- Don't forget your corporate identity when it comes to promotional materials, banners, displays, presentations and more
- When decorating, don't just think about a flower, think about the story your company has to tell. Is there a way to tell it through an image, or perhaps an Infographic? Be creative!
2. Extension of your message
When you host a business event there is always a purpose or theme to it. Through the right styling, you can support this purpose. Think of the styling as an extension through which your message comes across even better. With this, you can also try to establish an emotional connection with your event, your company and the theme of the event.
For example, are you talking about sustainability during your event?
Then you can use your styling to make several sustainable choices when it comes to decoration and furniture. For example, use carpet that can be recycled. Or use fake flowers that you can reuse again for the next event. This will make your story even stronger and communicate the same message with every part of your event.
3. Contribute to the guest experience
By using styling, you can pay extra attention to the little details that contribute to a good first impression. When your guests enter your event venue, the first impression is the most important. Your guest immediately gets a feel for your event upon entering and it sets the tone for the rest of your corporate event. Thus, this first impression contributes to the overall experience your guest has during your event. When considering a first impression, also think about the invitation you send out. You want people to look forward to your event, and this starts with the invitation.
Enhance the experience during your event for your guests with experience-oriented elements such as displays, product demonstrations or, for example, a photobooth. Adding these different components will give your event more substance, give your brand a stronger presence and improve the guest experience.
You may tend to pay more attention to the catering, venue or content of your event but definitely don't forget the styling. As an event agency, we see this as one of the most important parts of enhancing your guests' experience and ensuring that your event is memorable. Do this by using styling elements to reinforce your brand identity and support your event theme.
Want to learn more about how we, as an event agency, can make your event more impactful through styling? Then check out our styling service!